You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. If you have a new product, consider making that your sweepstakes prize. In addition, sweepstakes are a great marketing tool. How about hefty fines—and even jail time. Great promotion tool, right? So what's the downside? And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. You can add a feedback form on the sweepstakes.

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