Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. How about hefty fines—and even jail time. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. But we'll get into this a little later. Great promotion tool, right? So what's the downside?.

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