Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. In addition, sweepstakes are a great marketing tool. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. But we'll get into this a little later. How about hefty fines—and even jail time. Great promotion tool, right? So what's the downside? And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Sweepstakes and contests can be an effective.

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