Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. Great promotion tool, right? So what's the downside? In addition, sweepstakes are a great marketing tool. But we'll get into this a little later. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. How about hefty fines—and even jail time. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Sweepstakes and contests can be an effective marketing tool, you must structure them properly.

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