You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. In addition, sweepstakes are a great marketing tool. Keep in mind that although sweepstakes and contests can increase awareness of your product or service offer and drive traffic to your web store. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Great promotion tool, right? So what's the downside? But we'll get into this a little later. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes.

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