If you have a new product, consider making that your sweepstakes prize. Great promotion tool, right? So what's the downside? But we'll get into this a little later. How about hefty fines—and even jail time. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. In addition, sweepstakes are a great marketing tool. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands.

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