Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. In addition, sweepstakes are a great marketing tool. But we'll get into this a little later. If you have a new product, consider making that your sweepstakes prize. How about hefty fines—and even jail time. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Great promotion tool, right? So what's the downside? Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. Ongoing? Right!.

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Los Angeles Times - Jay Sokolow displays some of the loot he has amassed through contest and sweepstake prizes. ... Jay Sokolow can fill out 100 online contest entry forms in an hour with the click of ... Other husbands might spend their free time golfing or gambling. To his ... Read more...

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