Great promotion tool, right? So what's the downside? But we'll get into this a little later. Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. By using your own products or services as a prize, this will target people who are interested in those products or services. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested.

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