You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. If you have a new product, consider making that your sweepstakes prize. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Great promotion tool, right? So what's the downside? Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. How about hefty fines—and even jail time..

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Los Angeles Times - Jay Sokolow displays some of the loot he has amassed through contest and sweepstake prizes. He holds tickets he won to the 2000 ... Other husbands might spend their free time golfing or gambling. To his wife's aggravation, Sokolow enters contests ... Read more...

Chasing Away the Clutter

Multichannel Online - All of these “are clutter-free,” Pizzurro adds. “On [VOD telecasts of] The Real Gilligan’s Island we’re offering ... Imagine getting relationship tips, horoscopes or sweepstake on your cell phone,” Black explains, “with downloadable ring ... Read more...

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