In addition, sweepstakes are a great marketing tool. If you have a new product, consider making that your sweepstakes prize. Great promotion tool, right? So what's the downside? Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. How about hefty fines—and even jail time. By using your own products or services as a prize, this will target people who are interested in those products or services. But we'll get into this a little later. Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Another marketing trick is to build a list of potential customers by asking them to check a box if they would.

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