Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. By using your own products or services as a prize, this will target people who are interested in those products or services. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. In addition, sweepstakes are a great marketing tool. Sweepstakes and contests can be an effective.

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