If you have a new product, consider making that your sweepstakes prize. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. By using your own products or services as a prize, this will target people who are interested in those products or services. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. But we'll get into this a little later. In addition, sweepstakes are a great marketing tool. Great promotion tool, right? So what's the downside? You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. Sweepstakes and contests are one of the most.

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Coldwell Banker Launches Consumer Sweepstakes on HGTV.COM | Real Estate News
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