If you have a new product, consider making that your sweepstakes prize. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. In addition, sweepstakes are a great marketing tool. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. But we'll get into this a little later. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Great promotion tool, right? So what's the downside? Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes.

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Los Angeles Times - Jay Sokolow displays some of the loot he has amassed through contest and sweepstake prizes. He holds tickets he won to the 2000 ... Most people come home and look at the mail, and they figure it's just bills," he says. "It's depressing. When I come home ... Read more...

Chasing Away the Clutter

Multichannel Online - ... in the show, then we offer you this,” Pizzurro says, adding that current sponsors for the show include Pfizer Inc., home ... Imagine getting relationship tips, horoscopes or sweepstake on your cell phone,” Black explains, “with downloadable ring ... Read more...

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