Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. In addition, sweepstakes are a great marketing tool. Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. But we'll get into.

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