Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. By using your own products or services as a prize, this will target people who are interested in those products or services. In addition, sweepstakes are a great marketing tool. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. How about hefty fines—and even jail time. But we'll get into this a little later. Another marketing trick is to build a list of potential customers by asking them to check a.

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Chasing Away the Clutter

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