You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. But we'll get into this a little later. If you have a new product, consider making that your sweepstakes prize. By using your own products or services as a prize, this will target people who are interested in those products or services. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. How about hefty fines—and even jail time. In addition, sweepstakes are a great marketing tool. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance.

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