Great promotion tool, right? So what's the downside? You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. If you have a new product, consider making that your sweepstakes prize. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Do a search on Yahoo! for sweepstakes.

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