Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. In addition, sweepstakes are a great marketing tool. If you have a new product, consider making that your sweepstakes prize. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Great promotion tool, right? So what's the downside? And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. But we'll get into this a little later. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure.

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Enter the world of Sokolow

Los Angeles Times - Jay Sokolow displays some of the loot he has amassed through contest and sweepstake prizes. He holds tickets he won to the 2000 Super Bowl which he says is the best prize that he has ever won. He's won iPods, Oreos, dolls, T-shirts, football tickets ... Read more...

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Forbes - ... to Frances and Earl Friesz, spent grade school years in Phoenix, Arizona and won Arizona's Fair's hobby show sweepstake at age ... His paintings grace the walls of many prominent corporate and private collections, including two-time Nobel Prize winner ... Read more...

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