Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. But we'll get into this a little later. If you have a new product, consider making that your sweepstakes prize. How about hefty fines—and even jail time. Keep in mind that although sweepstakes and contests can increase awareness of your product or service offer and drive traffic to your web store. Great promotion tool, right? So what's the downside? By using your own products or services as a prize, this will target people who are interested in those products or services. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. You can add a feedback form on the sweepstakes page asking for comments.

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