And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. But we'll get into this a little later. Great promotion tool, right? So what's the downside? Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. How about hefty fines—and even jail time. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. In addition, sweepstakes are a great marketing tool. By using your own products or services as a prize, this will target.

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