Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. But we'll get into this a little later. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. In addition, sweepstakes are a great marketing tool. How about hefty fines—and even jail time. Sweepstakes and contests can increase awareness of your product or service offer and drive traffic to your web store..

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