Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. How about hefty fines—and even jail time. You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. You can add a feedback form on the sweepstakes page asking for comments on your web store, product, or service. Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. Great promotion tool, right? So what's the.

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Refunds for lottery scam victims: ACCC

Nine MSN - ... under a mass mail-out to consumers in Australia, ACCC Chairman Graeme Samuel said. The scams involved consumers being sent letters which told them they were about to receive a huge and unexpected win or prize as a result of a lottery, sweepstake ... Read more...

Britons lose £3.5bn a year to mass-marketing scams

Scotsman - The mass-marketed scams included within the research were premium-rate telephone prize scams, prize draw and sweepstake scams, pyramid selling and chain letter scams, bogus holiday clubs or foreign lottery scams. Bogus holiday clubs were high on the ... Read more...

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