How about hefty fines—and even jail time. In addition, sweepstakes are a great marketing tool. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. Great promotion tool, right? So what's the downside? You can announce your sweepstakes to newsgroups, online sweepstakes groups, and search engines. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. But we'll get into this a little later. Sweepstakes and contests are one of the most popular promotion gimmicks on the Net today. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. You can add.

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