And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters, updates, or possibly catalogs of your products. Great promotion tool, right? So what's the downside? In addition, sweepstakes are a great marketing tool. By using your own products or services as a prize, this will target people who are interested in those products or services. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. How about hefty fines—and even jail.

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WPVI - Sign up now and get updates from Action News, or you can choose to receive special programming, contest, sweepstake and event details from WPVI-6abc. This information will be e-mailed directly to you. No more searching. Just "tell us to tell you ... Read more...

ID theft forecast: Gloomy today, worse tomorrow

Computerworld - Hackers are exploiting Internet auctions, money transfers like Western Union and PayPal, the ability to impersonate lottery and sweepstake contests, and other types of imaginative scams," said Litan. "They're going after the weakest links, the ... Read more...

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