Do a search on Yahoo! for sweepstakes and you'll come up with hundreds of sites listing tens of thousands of sweepstakes in which consumers can participate. But we'll get into this a little later. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. By using your own products or services as a prize, this will target people who are interested in those products or services. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. And don't forget to contact all participants via email when you announce a winner of your ongoing sweepstakes. Keep in mind that although sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. If you have a new product, consider making that your sweepstakes prize..

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