Great promotion tool, right? So what's the downside? Sweepstakes and contests can be an effective marketing tool, you must structure them properly to ensure compliance with federal and state laws. But we'll get into this a little later. If you have a new product, consider making that your sweepstakes prize. Announcing winners to all participants is a great way to keep your web store and its offerings in front of potential customers. Ongoing? Right! You can run a sweepstakes monthly, weekly—even daily. By using your own products or services as a prize, this will target people who are interested in those products or services. How about hefty fines—and even jail time. Another marketing trick is to build a list of potential customers by asking them to check a box if they would be interested in receiving email, newsletters,.

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